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Our projects

Promoting Software for Mission-Driven Associations

Description

About the project

Challenge: A cloud-based software company struggled with unclear offerings and desperate branding, needing a quick value proposition and market strategy during pandemic-driven changes.

Solution: We led a digital transformation, unifying multiple brands into a clear, end-to-end solution for clients, with a focused value proposition to drive market entry.

Results: In two years, digital cost per conversion dropped by 25%. Targeted leads increased 39% year-over-year, reaching 173% of goal. Marketing efforts delivered 90% of pipeline, with 75% of bookings closed as wins.

Client

Atlanta, GA

Service

Marketing Strategy

Virtual Team Meeting

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